Skip to content

As part of the SwitzGroup, Richemont MasterBaker actively participated in Gulfood 2024, held in Dubai from 19 to 23 February 2024. This event, recognized as the world's largest annual global food and beverage sourcing event, provided a platform to engage with the latest innovations, brands, and trends shaping the future of the food and beverage (F&B) industry. Their involvement under the SwitzGroup umbrella, alongside other principal entities, underscored their commitment to education and excellence in the culinary arts.


Gulfood 2024


Gulfood 2024 welcomed over 5,500 exhibitors and visitors from more than 190 countries, establishing itself as a leading event in the global food sector. The exhibition offered a comprehensive look into the vast and diverse offerings of the F&B industry, from groundbreaking innovations to superfoods redefining culinary practices. Industry leaders worldwide gathered to share transformative ideas, forge new partnerships, and explore new business opportunities, highlighting the event's significance in driving the industry's future.


Innovation in the Culinary World


Innovation stands at the centre of culinary evolution, a theme that resonated deeply with all at Richemont MasterBaker. Gulfood 2024 was a critical showcase, allowing the team to immerse themselves in the latest F&B innovations and superfoods that will redefine plates and palates. The event's focus on future-shaping ideas and the presence of Michelin-starred chefs and industry thought leaders provided unique insights into the culinary world's dynamic nature.


Richemont MasterBaker's Learning and Engagement


Participating in Gulfood 2024 enabled Richemont MasterBaker to gain valuable knowledge about innovations and trends in the F&B industry. This experience aligned with their educational brand's mission to continually evolve and adapt to the latest industry standards and practices. By engaging with peers and exploring cutting-edge innovations, they have revived their standing within the F&B industry, facilitating strategic partnerships and broadening their market presence.


Reflections from Industry Leaders


The significance of Gulfood as a global event was echoed by industry leaders, including Bryony Hilless, Australian Consul-General Dubai, and Greg Tyler, President and CEO of USA Poultry & Egg Export Council. Their reflections on the substantial trade opportunities and the event's evolution from a regional trade show to a global phenomenon underscored the critical role Gulfood plays in the F&B industry.


Richemont MasterBaker's participation in Gulfood 2024 under the SwitzGroup banner highlighted their dedication to excellence and innovation in the culinary arts. The event provided a fertile ground for learning about the latest trends and innovations, reinforcing the importance of staying at the forefront of the culinary world. As they continue to navigate the ever-evolving landscape of the food and beverage industry, experiences like Gulfood 2024 are invaluable in shaping their approach to culinary education and innovation.


Previous Article Next Article